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HRM launches public engagement for branding project

Friday, December 13, 2013 – Halifax Regional Municipality (HRM) has taken the next step in its branding project by launching The website provides the public with an easy way to share feedback and is a resource to learn more about the initiative and why it matters to the region.

“This branding project will give all residents the opportunity to share their thoughts on our regional identity,” says Mayor Savage. “The people that call this place home will ultimately help us define the brand – and create a single rallying cry that’s equal parts inspirational and aspirational.”

The municipality is competing on a global stage for investment, tourism and talent, and so it needs the right tools to market itself more effectively, the Mayor said.

“A clear and identifiable brand will allow us to put our best foot forward. It will inspire residents, businesses, investors and visitors to experience all that we have to offer.”

Public engagement has begun and will continue into February 2014. In addition to capturing feedback from people on the street and at community hubs such as farmers markets, the project will be collecting input online via the website, and several social media channels, including:

• Twitter: @DefineHFX and hashtag #DefineHFX
• Facebook:
• Instagram:
• Google+ :

Residents can also opt to share their thoughts on what living here means to them by emailing or calling 490-TALK (8255) or toll-free at 1-855-380-TALK (8255) to leave a message.

The feedback shared by residents and businesses – along with the research results from focus groups and telephone surveys – will be compiled, analyzed and developed into a brand recommendation. This recommendation will be brought to Regional Council in the spring of 2014. Pending Council approval, a phased implementation will begin, guided by detailed brand standards, templates and policies to protect the brand’s integrity and value.

All residents and businesses are encouraged to share their voice in this once-in-a-generation opportunity. For more information please visit:


Shaune MacKinlay
Mayor’s Office

Janet Bryson
HRM Communications

Above content last modified Thursday, November 02, 2023 at 11:40am.